Background information

There is a lot of rumors and myths about cheap perfume on the internet. Some facts to give a broader understanding about imitates and their background:

- a luxury brand perfume, sold for about 40-70 Euros or $ for a 100ml bottle, nearly always costs less than 1 Euro/$ to manufacture as prodfuct costs. This includes the perfume as well as the packaging.

- the most expensive thing about perfume making is advertisement. Each perfume introduction of a major luxury brand costs around 100-300 million euros/dollars. This money is spent on advertisement, models, tv and magazine ads. If this number sounds high to you, go ahead and check it for yourself, you'll see that it is quite adequate.

- nearly all major luxury brand perfume are made entirely of synthetic scents. This is due to the potential of natrual scent ingredients to cause allergies. So the ingredients between luxury brand perfumes and low cost perfumes does not necessarily vary.

So overall, from a business point of view, it would be possible to produce high quality perfumes at a price around 5 Euros/Dollars, taking into account logistic costs and trade sellers profits. This blog looks at imitates in order to see how they compare with luxury brand perfumes.